home

Global Marketing and Strategy
====During the 9 hours given we will look more in detail on mobile computing as a mean to entrepreneurship, mobile technologies as a key driver for new business models ==== ====We will look specifically at the iPhone and its apps, the apps store and see in details the steps to create your own mobile apps (not technically) as well as what lies ahead with iPad / tablets and other mobile devices and systems (android google) ====

Q&A In our previous email we presented you our group, emails, summary of discussions and research and findings we have done so far, as you asked, but we are a bit confused about what you mean in terms of roles. Our application itself, as you can see below, requires some researching, material gathering, design and so on, and there are several options within the app, so are you expecting at this point of the assignment to know what are currently the role of every team member in the progress? Such as, gathering data for the maps, or gathering infos for the treasure hunt, etc...? CORRECT, LIKE IN ANY PROFESSIONAL PROJECT I WANT THAT YOU DO SOME DISCUSSIONS ON HOW TO USE YOUR TEAM POWER FOR A BEST POSSIBLE RESULT AS STUDENTS BESIDE THE RESULT I AM INTERESTED TO KNOW AS MUCH AS POSSIBLE ABOUT HOW YOU APPROACH SUCH A COLLABORATIVE PROJECT Because you also wrote "The project must be a collaborative work of the team using the strength of each individual member.It must be devided in sections which are assigned to one of the team only", so what do you consider as a section? is it the final delivery: Logo icon/Itunes store-App text/promotinal blog-app landing- apply SEO/marketing strategy/google add, which would mean that we have to assign one of this categoy to one of us from the beginning?(which seems difficult to have only one person working on each of this task, since we are 7 members...). AS WELL CORRECT, I REALLY WANT TO KNOW WHO IN YOUR GROUP IS RESPONSIBLE FOR WHAT? I CAN THEN EASY FOLLOW UP ON THE INDIVIDUAL PERSON AND ASK FURTHER QUESTIONS.


 * YOUR PROJECT **

Expected working time is a in total 20 hours each withing your group and at individual level combined group work suggested to sit 4 times for 30 minutes and cover the meeting notes as well as individual research and work

====We will discuss and work on a iphone app concept and hopefully come up with an innovative project on a **student/expat guide for grenoble**, as a stand alone apps or an add on feature to the existing but only french grenoble EM school apps. It must of course be something which does not yet exist for Grenoble, if your team copies or adapts ideas from other app and other places, please indicate this in your project. The project must be doable do not invent totally out of the mind technologies. ==== ====During the 9 hours in class we would talk about some of the issues on mobile computing and then have some team working where the students have to research existing products and apps, and were expected to come up with creative ideas and finally as a project work after class to really fill the database with data (samples). ==== ====The app project should **include** some (3 at a min) of the following components: treasurehunt, social media, augmented reality, map, hyperlinks, coupons, easter egg, app core location, Audio, crowdsourcing, VDO, animation, QR code ====

**The proposal should contain: **

 * ====Logo icon ====
 * ====iTunes store/ App Store text (make sure somebody in the team becomes knowledgeable about some of the rules for any apps by Apple) ====
 * ====Promotional blog / App landing page / apply SEO (a wiki or a blog which tells more about the apps, similar to what you would place on the app store landing page but in more detail, more marketing and more about what the app contains and why one should download it) ====
 * ====Marketing strategy on how you want to make your app a success (include Web2.0 components) ====
 * ====<span style="color: black; font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Setup either a Google Adword or a Facebook ad, make sure you follow their format in size and structure). Explain your choice of FB or Google Ad ====
 * <span style="color: black; font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Final project proposal which can be shown to GGSB Management / Grenoble Tourism


 * Delivery:**

Before Sunday January 23 at 24:00 the team must send a mail to l.ritzel@imi-luzern.com with following content Name of the project, Name of participants and their emails as well as their role in the project, summary of the discussions and research, findings done so far Eventual questions about the project (what was not answered in class)
 * 1st part**

The project should be delivered in a professional way from the whole team in one self explaining format This can be as a Blog, Wiki, Prezi or PowerPoint
 * 2nd part until end of March at 24:00**

The project must be a collaborative work of the team using the strength of each individual member It must be devided in sections which are assigned to one of the team only It must always be clearly indicated by name and by email who is the section responsible ( for me to communicate directly with the person)

Each member must send an indidual update of his/her objectives and what has been done so far within the first 2 weeks (latest by feb 3rd at 24:00) as well as a project summary of what has alltogether been done by the team so far

**Grading scale** <span style="font-family: Calibri; margin: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">**Situation Analysis** 0 - No understanding of current business / 10 - Thorough understanding of current business climate <span style="font-family: Calibri; margin: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">**Argument conviction** 0 - Lack of synthesis with business objective / 10 - Compelling demonstration of benefits to business <span style="font-family: Calibri; margin: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">**Implementation of next level and flow** 0 - poor methodology / structure in getting off the ground / 10 - best practices for implementation and striking clear to follow <span style="font-family: Calibri; margin: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">**Quality of Research** 0 lack of supported info / 10 support info clearly visible

how to market a iphone app
media type="youtube" key="vEE6M0iW-Nw?fs=1" height="385" width="640" sample of coupon / AR app from Japan, iButterfly)

sample app store information / description / download page for Grenoble apps